JOB SUMMARY

Under the direction of the Director of Digital Content & Strategy, the incumbent will develop and produce digital media content and campaigns for targeted audiences, including alumni, opinion leaders, prospective students, and other University constituents, in support of the University’s brand and reputation across all institutional level social media platforms.

University Communications is committed to being a welcoming community that reflects and enacts the values of diversity, equity, inclusion, and belonging. We seek skilled, engaged candidates who will enhance our representational diversity and contribute to diverse, equitable, inclusive, and belonging environments throughout the University.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES

1. Building and maintaining the UConn brand in the digital arena through exposure, influence and engagement across all social media platforms at the institutional level.
2. Implements the institution’s social media strategy, including university guidelines and parameters for all university account users, provide policy guidance, develop and execute campaigns both large and small.
3. Serves as a primary content creator for all institutional level social media platforms, including development and execution of all social media campaign and posts.
4. Supervises, trains and assigns work to a team of student social media contributors.
5. Gathers relevant data to guide social media strategy and tactical implementation as well as short- and long-term engagement and effectiveness. Analysis of emerging media trends and platforms is ongoing responsibility.
6. Serves as a consultant to departmental/university social media managers regarding the most effective social media platforms and best practices to reach target audiences and achieve desired results, and monitors other departmental content.
7. Collaborates with other departments and regional campuses to coordinate content and amplify content and to guide posting content when a department doesn’t have its own accounts.
8. Convenes project work groups and gathers and reviews relevant data to guide social media development and enhance effectiveness, and monitors analytics.
9. Represents University Communications to internal and external constituencies.
10. Performs other related duties as required.

MINIMUM ACCEPTABLE QUALIFICATIONS

• Bachelor’s degree in Journalism, English, Communications, or related field.
• Minimum of 4-5 years relevant experience.
• Demonstrated experience in new media or social media strategy, implementation and measurement with an in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, TikTok, X, etc.) and how they can be deployed in different scenarios.
• Superior writing, communication, interpersonal, diplomatic and organizational skills.
• Ability to be actively engaged in a number of projects simultaneously, meet and enforce deadlines, take initiative, work independently to carry out complex assignments.
• Knowledge of graphic design and awareness of graphic needs to complement content and platform.
• Willingness to work flexible hours when activities fall outside normal working hours.

OTHER DESIRABLE QUALIFICATIONS/SKILLS

• Experience in, or strong knowledge of, the field of higher education.
• Basic knowledge of video editing software
• More than two years of managing a brand social account

APPOINTMENT TERMS

This is a full-time, permanent position. The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits, visit: https://hr.uconn.edu/employee-benefits-overview/

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply at UConn Jobs (www.jobs.uconn.edu) and submit a cover letter, resume, a portfolio that best showcases your range of talent, and (3) references.  Preference will be given to resumes received by February 23, 2025. Candidates selected for an interview may be required to complete a brief assignment during their interview.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on February 23, 2025.

All employees are subject to adherence to the State Code of Ethics which may be found at https://www.ct.gov/ethics/site/default.asp.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.