Multimedia
An Immersive Experience
In an increasingly digital world, stories must be shared in new and exciting ways. Our photography, video, and social media professionals create content that breaks through the clutter, using images, sound, and innovative techniques and strategies to engage our audiences and teach them something new about UConn. The multimedia team supports all aspects of our operation, from UConn Today to UConn Magazine, recruitment to research work, athletics to institutional branding, Instagram to official websites, and everything in between.
Multimedia
An Immersive Experience
In an increasingly digital world, stories must be shared in new and exciting ways. Our photography, video, and social media professionals create content that breaks through the clutter, using images, sound, and innovative techniques and strategies to engage our audiences and teach them something new about UConn. The multimedia team supports all aspects of our operation, from UConn Today to UConn Magazine, recruitment to research work, athletics to institutional branding, Instagram to official websites, and everything in between.
Photography
Our photographers bring the UConn brand to life, capturing the essence of UConn in 76,000 frames a year. Whether we’re recording quintessential UConn traditions, world-class speakers, and state-of-the-art classrooms, or everyday occurrences and official staff headshots, we take the same care to reflect UConn’s vibrancy and quality in every sense.
A robust selection of high-resolution images is available on UConn Media Share for use in University materials.
Video
The stunning visuals and emotional facets of many UConn stories are best expressed through multimedia. Striking a perfect balance between informative and fun, we create dozens of videos each year that range from 15-second shorts to minutes-long narratives that underscore the driven, intelligent spirit of the University. Through skilled camerawork and creative editing, we share everything UConn with hundreds of thousands of viewers: our winning athletics teams and adorable mascots, unique clubs and activities, groundbreaking research and high-achieving students, and more. View our work at on UConn’s YouTube channel.
Video Priorities
University Communications provides video production services in support of the following institutional priorities:
- Undergraduate Recruitment: The team produces promotional videos and targeted recruiting content for prospective students.
- Signature University Events: University Communications provides multimedia support for commencement, convocation, and events of broad institutional importance, with videos geared toward current students.
- Public Relations and Constituent Engagement: Our multimedia team creates video for news stories, social media content, presidential messaging, and other topics for the external UConn community.
Social Media
UConn’s social media experts reach more than 700,000 followers across the University’s five official institutional accounts. With a distinctly UConn voice, we use these and other emerging media tools to enhance the University’s reputation, increase visibility for our initiatives, engage new audiences, and promote news and accomplishments. We also offer social media training to groups throughout the University, maintain University social media guidelines and policies, and provide resources for University employees who manage official UConn social media accounts.
Training and Consultation
We provide social media training and consultation, as well as consultation for working with multimedia vendors.