Promoting Events
How to Promote Your Campus Event
Contact your School or College Communicator for support.
Each School and College at UConn has a dedicated communications staff member or team. If your department or unit is affiliated with a school or college, start here to see what kind of support they can provide. Please be aware that the level of support available may vary depending on your school or college, type of event, and staff priorities.
Create an event listing on the UConn Events Calendar.
Learn all about how to use the events calendar on the ITS Knowledge Base. Your event listing can serve as a landing page for your event, which can be shared on all other platforms and media, including on your website using the Aurora Events Calendar Plugin. The calendar has the capability to collect RSVPs, and events can be shared to multiple calendars.
Use Adobe Express to create graphics and other materials.
If your event does not have a photograph that is appropriate to use as a social media post or on the UConn Events Calendar, be sure to create a graphic that can be used for those purposes. Adobe Express can be used for web/social media graphics, flyers, programs, and more. Events Calendar graphics should be 1200×1200 pixels.
If you need to print materials, you may choose to use the Document Production Center, a print shop on the Storrs campus. They can print flyers, posters, and a variety of other materials for a fee. Visit the DPC website for more information.
Submit your event information to the Daily Digest/UConn Health Lifeline.
The Daily Digests and UConn Health Lifeline are announcement emails sent daily via listserv with one going to students, one to faculty and staff, and one to UConn Health (not including weekends and certain holidays; the student Daily Digest is on a limited schedule during breaks).
Be sure to familiarize yourself with the “How to Submit” and “FAQ” pages as each digest has its own rules and guidelines regarding topics such as frequency and maximum number of submissions for one event. These emails are only for official University-related announcements.
We recommend writing an engaging title that will encourage readers to click on your event listing. You can include a direct link to your events calendar page or another web address relevant to your event, or you may choose to include marketing copy that provides more context and enticement and then link off.
Post to your social media accounts.
Review UConn’s social media policy and the University’s social media guidelines. We recommend including important event details in captions, not just in the graphics, to ensure accessibility.
Request event coverage on UConn’s institutional social media accounts.
The University’s institutional accounts may promote events that meet certain criteria. Submit the event request form for consideration.
Advertise through various on-campus channels.
- The Daily Campus newspaper serves the UConn and Storrs community in print and online. Learn more about advertising rates and specifications on the Daily Campus website.
- UConn Dining Services runs digital ads on TVs in its dining halls and has space for posters and tabling in dining unit foyers. Learn more about Dining Services’ advertising opportunities.
- UCTV, UConn’s student-run public access television station, accepts advertising requests and creates content for distribution on UCTV and online. Learn more about UCTV advertising or submit an advertising request form.
- WHUS 91.7, UConn’s FM radio station, promotes events via public service announcements. Submit a request to WHUS.
- View the UConn Posting Policy for information on posting flyers to bulletin boards on campus.
- Find policies and information related to student events on the Student Union website.