University Relations

Information Is the
Name of the Game

Our University Relations team is the hub for external communications for the University, working with the media to elevate UConn’s reputation on a national level. We develop written and multimedia content that appears on UConn’s news website, UConn Today Our office also holds primary responsibility for external media relations and story pitching, emergency communications management, and organizing news events and press conferences.

Information Is the Name of the Game

Our news and editorial team is the hub for external communications for the University, working with the media to elevate UConn’s reputation on a national level. We develop written and multimedia content that appears on UConn’s news website, UConn Today, as well as in UConn Magazine. Further, our office holds primary responsibility for external media relations and story pitching, emergency communications management, and organizing news events and press conferences.

UConn Today

Our University news website is the official source for UConn stories, photographs, and videos. Our writers — each responsible for specific University beats — weave compelling narratives to publicize important information about the institution and its programs, faculty, and students. These stories, which are enhanced by masterful videos and captivating photographs shot and edited by our staff, are the starting point for UConn’s external communications efforts. We offer a mobile-friendly site with rich photo and video capabilities and easy story sharing on social media and University websites. Each week, the top stories are distributed via an email newsletter that reaches more than 60,000 people. UConn 360, an award-winning podcast produced in our audio studio by University Communications staffers, helps spread the word in audio format.

  • Close-up view from inside a grand piano, showing the golden strings and internal components with dramatic stage lighting, while a person sits at the keyboard in the background.
  • A group of performers dressed in coordinated black attire stands onstage during a musical performance, with one person at the center holding a microphone and raising an arm.
  • A person stands in a materials workshop examining sample swatches on a display wall filled with colorful acrylic shapes, fabric pieces, and textured materials.
  • A large moth with yellow and brown patterned wings is held gently by a hand, showing detailed markings on its body and wings.
  • A person holds a smartphone to photograph a microscope display showing a magnified image of green plant cells.
  • A person in academic regalia places a ceremonial hood over a graduate wearing a cap and gown during a commencement ceremony.
  • A person stands in front of a gallery wall viewing four framed photographs of Earth and space, each showing different atmospheric and orbital perspectives.
  • An audience watches a panel discussion in an auditorium as three speakers seated onstage view a large projected image of athletes on an Olympic medal podium.

Media Relations & National Reputation

Our news team shares the news of UConn’s excellence with the world, leveraging partnerships with local outlets and making big pitches to national media to attain coverage of UConn’s research, accomplishments, and downright interesting stories. Our communicators are the go-to sources of institutional information for journalists, answering their questions when news breaks and connecting reporters with faculty experts for features and in-depth stories. A partnership with academic news outlet The Conversation has garnered 17.1 million views on stories authored by UConn faculty by getting them placed in top media outlets, and our partnership with ExpertFile — the world’s largest curated database of subject matter experts — has connected UConn faculty with journalists at national and international news outlets.  

Media Training

Our media training is designed to make UConn faculty feel comfortable, capable, and confident in speaking with news media, and covers topics including social media, how to establish a reputation as a subject matter expert in the media, and responding to negative attention.

Learn more about our training & consultation services

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