Training & Consultation
Advertising Consultation
Our team provides advertising consultation to help University units connect with their target audiences through effective, brand-aligned campaigns. We partner with campus stakeholders to develop advertising strategies, evaluate media opportunities, create compelling advertising creative, and recommend tactics that support specific goals and objectives. By combining audience insights, marketing expertise, creative development, and knowledge of the UConn brand, we help maximize the impact and value of advertising investments across the University. To learn more and schedule an advertising consultation, email alexa.biron@uconn.edu.
Brand Training
University Communications brand trainings are a great way to get your team up to speed on the rules and guidelines that serve to ensure units across the University are correctly representing UConn to the world. Trainings are held for groups of five or more – you can combine with another unit but please coordinate your group before submitting a request.
To learn more about and schedule brand training, complete the brand training request form or contact Christine Vasington at brand@uconn.edu.
Marketing Consultation
Our office provides comprehensive consultation and training services to units across campuses. We offer expert advice on marketing, web strategy and structure, advertising, and more, ensuring that each unit can effectively reach its target audience and achieve its goals. To learn more about and schedule a marketing consultation, contact Tracy Anderson at tracy.anderson@uconn.edu.
Media Training
Our media training is designed to make UConn faculty feel comfortable, capable, and confident in speaking with news media. Our trainings can be customized to the specific needs of faculty members and can range in size from entire departments to one-on-one tutorials. Some of the topics include social media, how to establish a reputation as a subject matter expert in the media, responding to negative attention, and how University Communications can help with all these and more.
To learn more about and schedule media training, contact Tom Breen at tom.breen@uconn.edu.
Public Records Training
University Communications public record trainings explain the state Freedom of Information Act (FOIA) and how it applies to the University and to individual employees — including all faculty and staff. To learn more about and schedule public records training, contact publicrecords@uconn.edu.
Social Media Training
Whether you’re managing a University-affiliate account or looking to grow your professional academic presence, our social media training is designed to equip you with the tools and strategies to be successful on social media. Each training is personalized to your needs and can cover a range of topics, from understanding the University’s brand guidelines and best practices, to creating and developing engaging content, to managing risks and handling crises online.
To learn more about and schedule social media training, contact Emily Zangari at emily.zangari@uconn.edu.
Video Consultation
When University Communications is unable to produce a particular video, media production can be outsourced through contracted vendors. In the case of outsourcing, University Communications can provide the following services:
- Consultation: This includes guidance in the vendor selection process and supplying creative feedback.
- Brand Standards: This includes working with the vendor to ensure the work adheres to University standards and quality controls.
To learn more about and schedule a video consultation, contact Bret Eckhardt at bret.eckhardt@uconn.edu.
Website Consultation
University Communications helps campus partners create effective, user-centered websites that advance your goals while strengthening the UConn brand. We can help you plan new websites, improve existing sites, and identify opportunities to enhance content, navigation, accessibility, and user experience. To learn more and schedule a web consult, email alexa.biron@uconn.edu.